We Believe ...
- in lifelong learning and focusing on progress.
- that livestock, native grasses, tame forages and cash crops need to be actively and creatively managed together as a system to enable profitable long-term farming operations in the diverse ecologies, and highly variable weather conditions encountered on the Alberta Prairies.
- that profitability, productivity, sustainability, and bio-diversity are not mutually exclusive. We believe they are all essential.
- that a vibrant farm enriches the lives of our family members, our employees and partners, our neighbours, and the broader community.
- that life should be beautiful.
- that the natural system includes human beings, and that we must operate within a human centred moral frame of reference. We are committed to human flourishing.
- that energy, human ingenuity and creativity, technology, and applied science make the world a better place.
- that there has never been a better time to be a human being, and that it will continue to get better.
- that consistent effort, intelligently applied over time overcomes most adversities and leads to rewarding outcomes and a more fulfilling life.